This project involved the creation of a video series using a mix of stock footage and original recordings for Magelia Colombie. The content was specifically crafted for their YouTube channel, adhering to the appropriate format. We took charge of the entire process, from creating the brief and script to developing compelling copies that highlighted key information. As the content targeted a French-speaking audience, all materials, including voiceovers, were produced in French.

We meticulously edited the videos to align with the brand’s style guide, ensuring consistency and adherence to branding guidelines. Utilizing voiceovers, we added a layer of professionalism to the video content. To encourage viewer interaction, we developed an end card featuring strategic Calls to Action (CTAs) at the conclusion of each video, enhancing engagement and fostering a connection with the audience.