Resources - IM Digital Factory

Your Digital Toolkit for Smarter Marketing

This is your central hub for unlocking the full potential of your digital presence. Resources for your digital success, from performance-boosting tools to expert-curated resources, here you’ll find everything you need to understand, improve, and grow your digital channels. Whether you’re launching a campaign, optimizing your website, or refining your strategy, our eBooks, checklists, and templates are designed to support real results. Stay informed, take action, and lead your brand confidently through every stage of your digital journey.

Key Questions to Develop Your Buyer Persona

Before launching any marketing campaign, product, or digital strategy, it's essential to know who you’re speaking to. A well-defined buyer persona helps you connect with your audience in an authentic way, optimize your messaging, and select the right channels and offerings. This guide provides the essential questions to build a clear and actionable profile of your ideal customer.

Try creating a digital Report, right now

Enter your first name, your email address, and the name of your business. We’ll scan your business and its digital presence in the different digital channels (Website, Social Media, SEO, Competitors, and more) and we’ll send you a report that provides you with insights into your online performance.

Run a Digital Diagnostic for your own business: