In our collaboration with Supellex Home, we undertook an impactful paid advertising campaign on meta platforms, specifically Facebook and Instagram. The strategic focus on creating detailed briefs, compelling assets, and engaging copy for the campaign contributed to a substantial increase in reach, impressions, and clicks. Our emphasis on achieving a high Click-Through Rate (CTR) ensured a favorable return on investment.

The meticulous monitoring of the campaign allowed us to make real-time adjustments, optimizing its performance continuously. We implemented a budget strategy that effectively distributed resources across both channels in alignment with the client’s specific objectives. Our approach included a thorough analysis of previous audience targeting, leading to the creation of a new audience tailored to the outlined goals.

Within the overarching strategy, we incorporated retargeting techniques, achieving the best campaign performance in the brand’s history. The campaign demonstrated remarkable cost efficiency, with a significant reduction in cost-per-click, allowing for optimal utilization of the allocated budget. Notably, the CTR increased by two points, entering recommended ranges, and click volumes reached an all-time high. This project exemplifies our ability to not only meet but surpass performance benchmarks and consistently deliver outstanding results over time.