Maria Fernanda Pelaez, co-founder of IM Digital Factory. Born and raised in the vibrant city of Barranquilla, Colombia. Her journey began with a strong academic foundation, earning a degree in Industrial Engineering from the Universidad del Norte in Barranquilla, Colombia. Seeking further knowledge and international exposure, Maria pursued a Master’s in International Marketing at ESC Rennes, one of the best business schools in France.

Living in diverse countries, including France, the United Kingdom, and Spain, Maria immersed herself in the sectors of music and technology, gaining a global perspective, vast experience in marketing and a profound understanding of varied cultures. Her linguistic skills expanded to include French, English, and Italian, demonstrating her commitment to continuous learning.

In 2011, Maria took her initial steps into the professional world, contributing her skills to one of Colombia’s major exporters of hurricane-resistant windows and doors. This experience provided valuable insights into American business dynamics, given the United States’ prominence as a key export destination. Eager to explore new horizons, Maria embarked on a journey to France in 2013 to pursue her master’s degree in Rennes.

Post-graduation, Maria continued her professional trajectory in Paris, where she joined Deezer, a prominent music streaming service, as a Marketing Manager. This role not only deepened her marketing knowledge but also took her to various cities, including Barcelona and Berlin. Eventually settling in London for six years, Maria entered the tech industry, leaving her mark at brands like Huawei, Nokia, and HMD as a Marketing Director.