Why a 360 Digital Marketing Strategy is Essential for Your Business 

When businesses embark on their journey into digital marketing, they often narrow down their options to two seemingly clear paths: a strategy focused on social media complemented by digital advertising. While this combination can serve as a good starting point, it’s crucial to understand that digital marketing encompasses a much broader landscape. By integrating various channels and digital assets, businesses can tap into greater opportunities for growth.

Integrating multiple digital marketing tactics into your business strategy can better capture customers’ interest. By adopting a 360 Digital Marketing Strategy, your brand can have a positive impact on every digital channel, creating an effective synergy between them.

I explain how you can integrate other digital marketing channels into your business’s marketing strategy, so that your strategy is more complete, transversal, and able to reach customers in broader channels than social media and advertising.

Expanding the Horizon of Digital Content
Digital content goes beyond the virality of a video. While social media platforms are important, we must consider other platforms and formats. For example, YouTube offers a different dimension for content compared to traditional social media. Additionally, content on websites such as blogs and landing pages, as well as the use of automation techniques for email and SMS messaging, are vital for a comprehensive marketing strategy.

SEO
Have you thought about the content of your website? Having content SEO can leverage a website by developing topics of interest that generate a greater volume of traffic and positioning in search engines.
Content SEO is a powerful tool for improving traffic and search engine rankings, underscoring the importance of considering website content in your overall strategy.

Automation
Automation is an underestimated yet powerful tool in the digital marketing arsenal. It enables one-to-one communication between the brand and its target audience, using CRM and workflow automation to deliver personalized messages at the right time.

Social Media from another P.O.V.
While social media is fundamental, it’s essential to evolve strategies to fit the characteristics of the target audience. For example, you can generate a social media plan focused on the personal brand and enhance the image of the CEO/owner/founder of a business to generate recognition and empathy towards him and through it you can reach your target client.
Additionally, you can develop a key opinion leaders strategy in which your business collaborators can become the expert spokespersons for the company, communicating its structures and services on platforms such as LinkedIn, which generates a B2B connection.

Engineering for Websites
Websites are crucial touchpoints in the digital world because through these, users consult information with confidence, leave their data and authorize future contact, learn more about the company’s products and services, etc.
Optimizing them for SEO and enhancing the user experience ensures a consistent and effective online presence.

Integrating a 360 Marketing Strategy
These are just some of the many strategies that can be part of a 360 marketing strategy. The more tactics you implement, the more opportunities you’ll have to connect with your audience, both in acquisition and retention. However, it’s essential to have a specialized team that understands the specific needs of your business and can implement these tactics efficiently.

At IM Digital Factory, we’re committed to helping your business grow and stand out in the digital landscape. Contact us today to discover how we can take your marketing strategy to the next level.